To celebrate Oklahoma City Thunder point guard Russell Westbrook’s MVP win, the Jordan Brand debuted a new animated commercial entitled “Why Not 0”. The spot features a backdrop of a Schoolhouse Rock style educational song that breaks down Westbrook’s historic season through analytics and his ultimate desire to win. Westbrook became the first player to average a triple-double since 1962 and secured the highest usage rate ever with 41.7%. Jordan Brand worked on the project with Grammy-nominated rapper Phonte (who is illustrated as a trophy in the spot) of Little Brother and The Forei… read more
To celebrate Oklahoma City Thunder point guard Russell Westbrook’s MVP win, the Jordan Brand debuted a new animated commercial entitled “Why Not 0”. … read more
To celebrate Oklahoma City Thunder point guard Russell Westbrook’s MVP win, the Jordan Brand debuted a new animated commercial entitled “Why Not 0”. The spot features a backdrop of a Sch… read more
Phonte (b. Phonte Coleman) is a Grammy nominated American rapper, singer and songwriter. Phonte is one-half of the duo The Foreign Exchange, with Dutch producer Nicolay, and former member of the acclaimed North Carolina trio Little Brother, with Rapper Big Pooh & 9th Wonder. His rhymes tend to be no-frills tales of working-class life. He has also recorded a parody-like R&B EP under his alter ego Percy Miracles. Phonte has guested on numerous records by other artists, often as a vocalist on songs by the Justus League collective. He made a guest appearance on the song "B… read more
Phonte (b. Phonte Coleman) is a Grammy nominated American rapper, singer and songwriter. Phonte is one-half of the duo The Foreign Exchange, with Dutch producer Nicolay, and former member … read more
Phonte (b. Phonte Coleman) is a Grammy nominated American rapper, singer and songwriter. Phonte is one-half of the duo The Foreign Exchange, with Dutch producer Nicolay, and former member of the acclaimed North Carolina trio Little Br…read more