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"I Love It" is a song by Swedish duo Icona Pop featuring vocals from British recording artist Charli XCX. It was released as a single in May 2012 as a digital download in Sweden, where it peaked at number two on the singles chart. It is thought to be big in Germany. The song was added to their debut studio album, Icona Pop, as well as their EP Iconic and their debut international album, "This Is… Icona Pop."
The song received positive reviews from music critics, and publications Rolling Stone and Pitchfork included it on their year-end lists for 2012. The song went on to become Icona Pop and Charli XCX's first US hit, peaking at number seven on the Billboard Hot 100 and was certified double-platinum by the Recording Industry Association of America, denoting over 2 million copies sold in the United States. In June 2013, over a year after it was released elsewhere, the song charted at number 1 on the UK Singles Chart. It has gone on to sell 4.3 million certified downloads.
The song was originally written by Charli XCX, whom Icona Pop met several times in London. Swedish producer Patrik Berger sent Charli two beats, and she quickly wrote songs for each of them, one of which became "I Love It" and the other of which became her following single "You're the One". However, she later stated that she knew she would not end up releasing it herself because she could not reconcile it with her sound.
The song's lyrics describe breaking up with an older boyfriend. In its chorus, Icona Pop and Charli XCX shout in unison "I don't care / I love it". Critics compared the song's breakup narrative to Kelly Clarkson's 2004 single "Since U Been Gone", and journalist Chuck Eddy wrote in a piece for Spin that the track's brattiness was similar to British band Shampoo.
While recording "Good for You" with Icona Pop, Berger presented them with Charli's work on "I Love It". Band member Aino Jawo said she felt a connection to the song because it mirrored her own experiences, and the line "You're from the 70s but I'm a 90s bitch" reminded her of an older man she had known. Member Caroline Hjelt described Charli XCX's original demo as "more cute, in a way…really cool and cocky". Icona Pop approached Swedish producer Style of Eye to make a rougher version of the track, telling him, "We want the punkiness. We want the 'fuck it' feeling."
"I Love It" was met with positive reviews from music critics. The song placed 15th on The Village Voice's 2012 Pazz & Jop list, and it rose to eighth place the following year. Pitchfork Media labeled it "Best New Music", calling the song "delectable, empowering, infinitely repeatable". Pitchfork later listed the song number 50 on its "Top 100 Tracks of 2012" list. Rolling Stone placed "I Love It" at number 35 on its year-end list, naming it "the Euro-slut club jam of the summer". Amrit Singh for Stereogum described it as "fun", Heather Phares commented Jawo and Hjelt "half-sung, half-shouted vocals and revved-up synths make the song inescapably catchy". Kat Bein of the Miami New Times called the song a "feminist pop anthem". In 2019, Stereogum and Pitchfork ranked the song as the 117th and 197th best song of the 2010s respectively.
The music video for "I Love It" was directed by Fredrik Etoall. The video was shot in a day by friends of the band while they were in Paris. It shows Jawo and Hjelt playing a show for a crowd shouting the lyrics and dancing, with additional shots from backstage and an after-party. It also includes outdoor shots of them wearing fringed jackets that they made. Charli XCX does not appear in the video.
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