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It Ain't Me is a song by Norwegian DJ Kygo and American singer Selena Gomez. It was released by Sony and Ultra on 17 February 2017 as the first single from Kygo's upcoming second studio album. The song was written by Kygo, Selena Gomez, Andrew Watt, Brian Lee and Ali Tamposi. It was produced by Kygo, Andrew Watt, Ben Rice and Louis Bell. An EDM and tropical house song, It Ain't Me comprises an acoustic guitar line, and a build-drop arrangement in its chorus featuring pulsing piano notes, bass, synthesizers, finger-snap claps and pan flute melodies. Gomez sings the track in a husky tone, while in the chorus her vocals are reduced to recurring syllables. The lyrics are nostalgic and narrate a past relationship ruined by alcoholism and partying too often.
In addition to debuting at number one in Norway, the song attained a top five peak in Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Ireland, the Netherlands, New Zealand, Poland, Portugal, Slovakia, Sweden and Switzerland. It also reached the top 10 in France, Italy, Spain, the United Kingdom and the United States.
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